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October Breakfast: Navigating the Evolution of Diversity and Inclusion Speaker Biographies  

Salena J. Coachman  

Salena is the VP Talent Sustainability & Talent Acquisition, at Armstrong World Industries. Salena is responsible for development and execution of talent acquisition, learning and development and programs that support the company’s talent sustainability (People Pillar). Before joining AWI, Salena worked for ExpressJet Airlines for 22 years where her last role was as Director of Employee Relations, Engagement and Culture. While at ExpressJet, she served as board president of WINGS, When in Need Get Support, the companies non-profit foundation and now serves as board president of the AWI Foundation. Since moving to Lancaster County in April 2021, Salena has become an active part of the Lancaster County community and serves as a board member of the Lancaster County Community Foundation, Lancaster United Way, Lancaster Cleft Palate Clinic, Brightside Opportunity Center, Lancaster County Workforce Development, facilitator for Career Ready Lancaster, and committee advisory member LancasterMakes (STEM promotion organization), Habitat for Humanity and both the Lancaster Chamber Excellence Exchange and Women in Business. Salena studied English and Vocal and Performing Arts at the University of Texas at Arlington and later transferred to the University of Houston. She enjoys life to the fullest enjoying her family, traveling, cooking, and as a fitness enthusiast. 

Jinada Rochelle

Jinada Rochelle is the CEO of Jinada Rochelle, LLC – a boutique consulting firm that assists businesses in the public and private sector in building inclusive organizational cultures that attract and retain employees. Jinada also coaches and trains leaders to embrace their own personal strengths by leveraging cultural uniqueness to create success and have an equitable investment in the place where they earn a living. 

Based on her personal and professional experiences working in the public and private sectors, Jinada developed specialized training curriculum for employers and community groups and formed Jinada Rochelle LLC in 2020. Jinada specializes in meeting employers and their employees in the trenches, at their points of need, and guiding them to explore the unique pathways of belonging and respect to better the work experience and increase productivity, innovation, and bottom-line profits. 

Prior to founding Jinada Rochelle LLC, Jinada served the Commonwealth of Pennsylvania at the Human Relations Commission for 13 years. The Commission’s mission is to investigate unlawful claims of discrimination. Prior to her work with the Commission, Jinada served for over 10 years in private industry – assisting businesses with their hiring practices, marketing strategies, increasing profits, and employee management policies. 

Jinada is a graduate of the Harrisburg MLK Leadership Institute (2019); a Certified Minority Owned Business by the National Minority Development Council (2021); holds a BA from the University of Pittsburgh; and a Diversity, Equity & Inclusion in the Workplace Certificate from the University of Southern Florida Corporate Training and Professional Education (2021). 

Coming Soon:

Norman Bristol Colon, Chief Diversity Officer for the Commonwealth of Pennsylvania

Stacie Blake, CEO of YWCA Lancaster

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